Skip to content
Made In The Dark

One department.

One monthly program.

A defined program with clear deliverables. Not unlimited everything. Priced as a retainer, payable monthly. 6 month minimum contract.

Established companies with an outdated presence

Commercial contractors and industrial manufacturers in Hampton Roads with real work behind them, a team to keep busy and a website that was last touched years ago. If your best work lives on someone’s phone, this is for you.

Website

We build it, customize it, host it, protect it and keep adding to it. You never buy another website.

Film

One shoot day per month at your site or in our film & photography studio. Projects, people, plant, product.

Strategy

Meeting every month with a senior strategist. What came in, what it was worth, what we do next.

Search

The pages that bring the buyer who has never heard of you. Tracked, reported, improved.

Distribution

Your work in front of the owners, engineers and recruits you name, on LinkedIn and by email.

Systems

Site, CRM, forms and reporting that talk to each other. Lead alerts, quote follow up. One login.

The first six months, then it compounds.

Month 1

Foundation

We learn your trade, your buyers and who you lose to. We fix tracking so every number after this is real. It starts with an assessment.

Months 2 to 3

Build

The site goes live in stages, key pages first. The first films ship. Search and social media improves.

Month 4 onward

Grow

Every month adds films, pages and rankings. We look at what works and what we need to do more of.

Leads, not likes.

Qualified inquiries. RFQs. Activity from target accounts. Sales cycles are long, so these come before revenue. You see them every month, in one report.

Qualified inquiries this month

0

RFQs received

0

Target accounts active

0

Applications, skilled roles

0

Not this

A defined scope with a senior team is the opposite of a content package. If you want any of these, we are the wrong partner.

Unlimited everything.

Likes & reach.

Content packages.

Cheap templates.

AI slop.

Surprises on invoices.

Five things people ask before they sign

How long is the commitment? Six months to start. After that, month to month with 30 days notice. Foundation and Build take four months; anything shorter wastes your money.
Who actually does the work? The people you meet. A senior creative lead, a producer and a developer, with the studio behind them. No account managers, no outsourcing.
We already have a marketing person. Does this replace them? No. It gives them a department. They set priorities with us and stop doing everything alone. Quality improves across the board.
Do you work with our competitors? One company per trade per region. If we are working with a mechanical contractor in Hampton Roads, we are not working with another one.
What happens to the site and the films if we leave? They are yours. The site, the footage, the accounts, the data. You take all of it. The Darkside license continues at the standard rate. Move to any host.
What makes you unique? Unlike other marketing companies, we offer a holistic service. Starting with research, strategy, systems, content and campaigns. Producing video with no solid digital infrastructure to capture leads wastes time and money.
Do you offer any guarantees? We don’t make false promises. What we do is actively work on solving your problems, achieving your goals and supporting your growth as you scale.
What does your retainer fee cover? The retainer fee secures our time and attention to produce the creative and deliverables needed. API costs and PPC (pay-per-click) budgets vary by campaign and should be considered as an additional expense.

Start with an assessment

We review your site, your brand and the companies you bid against. You get a written plan in two weeks, whether you hire us or not.